Recent experience
Freelance / October – November 2024
UI design (Figma) for an alternative asset retirement investment platform and conceptual UI designs for one of the US’ largest, privately held real-estate development and management organisations.
Freelance / July – September 2024
Visualising and artworking high-end branded collateral for NEOM, who are opening a large number of new restaurants on a purpose-built luxury island destination in the Red Sea.
Freelance / June 2023 – July 2024
Concepting, visualising, designing and artworking for VUSE and VELO. Retouching for key visuals. Creative artworking for WHSmith takeovers at London Victoria and Manchester Victoria train stations. POS and OOH for both brands.
Freelance / June 2023
Creating a new brand for one of Ballymore.’s latest housing developments. Working closely with This Edition’s CD, we looked thoroughly into the history of Newbridge, County Kildare, to establish a strong foundation upon which to build the brand, focusing on community, heritage and connectivity to Dublin.
Freelance / November 2020 – June 2023
Working closely with the DD to rebrand Invicta Finance, a team of handpicked experts from every field of asset finance, uniquely positioned to make deals that traditional banks can’t.
Conceptualisation and design of key visuals for Camel and American Spirit, for all new and limited edition product offerings. I was the primary developer of stringent guidance on how to develop, use and rollout any new marketing collateral associated with these launches, built and hosted within an online brand portal.
Freelance / November 2018 – November 2020
I developed comprehensive brand guidance on Frontify–spanning typesetting, iconography, motion, typography, awards, stationery and imagery–to inform in-house teams and external agencies on consistent and on-brand asset creation.
Development of comprehensive whitepaper and reporting cheat sheets and guidance with meticulous typesetting rules and style development.