British Weight Lifting
The National Governing Body for Olympic Weight Lifting and Paralympic Powerlifting in Great Britain.
In light of the fitness industry’s acceleration in recent years, BWL needed to speak to new audiences, targeting not only competitive weight lifters, but both junior and senior demographics who have little to no experience with regards to safe and proper weight lifting techniques.
The result was a full logo suite, a brand guidelines document with sub-brand, split demographic and livery considerations, stationery and ongoing campaign creative – all of which reflect the brand’s rejuvenated core values and future aspirations.
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Creation of a new brand identity including logo, colour palette, typography, exhibition and social content guidance.
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Building rules and usage guidance behind the visual brand expression, making sure that any external resource could build coherent brand assets efficiently.
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Ensuring that content created externally represented the brand accurately and consistently.
