Dubai Active
The Middle East’s biggest celebration of fitness and wellness, bringing together the best brands, studios, trainers and experts in the international fitness industry.
Dubai Active was in its infancy and growing at pace. A new identity was required to attract and retain a growing audience in an industry that is so new and thriving in the UAE.
I was briefed with a complete rebrand which included a new logo, brand identity, website redesign, social content templates and video content for social advertising and venue display screens.
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Creation of a new brand identity including logo, colour palette, typography, motion and social content guidance.
