PayHoot was created to disrupt. The challenge was to conceive a brand that changes the tone of an otherwise expected and bewildering field of financial service companies.

Through colour, typography and illustration, the brand invites engagement and puts consumers at ease, helping to build trust and break free from stigmas associated with umbrella companies.

This brand was launch alongside its sister company, TaxHoot—of which I also created the brand—and later purchased by a competitor before being dissolved.