Wallet was created to redefine how the UK workforce reclaim what’s rightfully theirs. On a mission to transform the traditional, dated and overwhelming tax rebate system into a service that is simple, transparent and most importantly, human.

A logo was born from the idea of a person hand signing their financial documents, in a past where face-to-face interactions and analogue systems helped to build feelings of trust and transparency.

The visual identity needed to reflect both the energy and simplicity of the service, breaking the mould from expected norms within the industry. Contemporary icons and a vivid colour palette were key to making a brand that stands out amongst the jargon.